OpenAI EU SMB agentic weekly users reach 8.1x
OpenAI's EU small-business agentic weekly active users reached 8.1 times the 7 May baseline by 5 October. Separately, more than half of AI use among its EU enterprise and business customers involves agents. These are different measures: a change in weekly users and a share of AI use within a customer population, not an eightfold rise in productivity.
Our takeThe figures show broader adoption; they do not establish deeper use or better business outcomes.
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